Joe Gebbia, cofounder of Airbnb and the US Chief Design Officer appointed by Trump, was spotted in San Francisco today using a mysterious metallic device. In a social media post on X viewed over 500,000 times, a man who looks like Gebbia sits with an espresso at a coffee shop. He’s wearing metallic buds that bisect his ears, with a matching clamshell-shaped disc in front of him on the counter.
After the video was posted Monday morning, social media users were quick to suggest that this could be some kind of prototype from OpenAI’s upcoming line of hardware devices designed in partnership with famed Apple designer Jony Ive. An OpenAI spokesperson declined to comment on the potential Gebbia video after WIRED reached out. Gebbia also did not respond to a request for comment.
The device Gebbia appears to be wearing looks quite similar to the hardware seen in a fake OpenAI ad that was widely circulated on Reddit and social media in February. That video from last month seemingly showed Pillion actor Alexander Skarsgård interacting with an AI device that had a similar-looking pair of earbuds and a circular disc. At the time, OpenAI denounced the widely seen video as not real. “Fake news,” wrote OpenAI President Greg Brockman at the time, responding to a social media post.
The earbuds seen in the video of Gebbia also look quite similar in shape to the Huawei FreeClip 2, a pair of open earbuds released earlier this year. However, the clamshell seen on the coffee counter next to Gebbia is different from Huawei’s most recent headphone case. It would also be quite surprising if a government official were seen using Huawei tech, considering the Chinese company is effectively banned from selling its phones in the US due to security concerns.
WIRED’s audio experts say he’s most likely wearing open earbuds, as Gebbia’s pair share some similarities with Soundcore’s AeroClips or Sony’s LinkBuds Clip, though the cases for those buds don’t match what’s on the table in front of Gebbia. WIRED also ran the photo and video through software that attempts to identify AI-generated outputs and other deepfakes. The detection software, from a company called Hive, says the odds are low that this imagery of Gebbia was generated by AI. Still, AI detectors are not always reliable and can include false outputs. It’s possible that the entire post could be a synthetic hoax.
Could this be some kind of soft launch teaser for OpenAI’s hardware? The timing of this trickle out would make sense, since the company may ship devices to consumers sometime early in 2027. Still, OpenAI denied any involvement with the previous pseudo-ad for the metallic AI hardware, with its shiny earbuds and matching disc.
