zoOceanarium Group, A new generation of aquarium and zoo facility specialistsis dedicated to creating fun, educational and interactive experiences that connect guests with animals. The company, which operates both the St. Louis Aquarium in Union Station and the Dallas Children’s Aquarium, is an expert in balancing one-on-one personal interaction with technology-enhanced interactive interaction.
The St. Louis Aquarium offers a variety of technology-based exhibits to engage guests and connect them with the aquarium’s mission. This includes a 2020 THEA award-winning entry experience that sets the tone for the fantastic experience guests are about to embark on. There is also an Augmented Virtual Reality sandbox where visitors can see first-hand how changes in terrain affect waterways. Live 3D digitally animated otter Tommy Talk operated by an actor/puppeteer.
2020 was all about technology. Shortly after opening, the aquarium was closed due to local curfews. pandemicThe attraction offered a live-streamed event so they could continue to connect with their guests.
The Children’s Aquarium Dallas features a giant virtual aquarium where guests bring fish to life. Animals are colored by guests, scanned into the system and projected into a virtual aquarium where they swim around.
Together, both properties have robust and well-trained teams of Guest Experience Associates to guide guests on their journey. This interaction allows the aquarium to connect with guests based on their interests, allowing operators to create unique and personalized experiences.
team members are key
Despite all the technology, species diversity, and “wow” moments at both facilities, guests consistently comment on the positive impact that personal interaction had on their experience.
Show off the precision of an archerfish that shoots streams of water at its prey, introduce guests to amazing ambassador animals, lead behind-the-scenes tours, and share your favorite facts about running your aquarium. , or simply provide assistance.Depending on their needs, team members are the most important contributors to improving the guest experience.
Technology can improve the guest experience in educational and conservation-based organizations such as zoos, aquariums and science centers, and even create connections if chosen wisely, but forget the importance of public facing teams. not.
Transform guest experience from good to great
“When I read reviews or talk to guests, I always hear about the ‘friendly and knowledgeable’ team members. These personal interactions lead to “wow” moments that your guests will remember long after the visit is over. Tami Brownexecutive director of the St. Louis Aquarium at Union Station.
“The latest gadgets and technology bring out the children of all guests and
The ultimate factor that takes a guest’s experience from good to great is the interaction with your team. One-on-one conversations make guests feel like they “know things,” he adds. Ruston HartdegenExecutive Director of Children’s Aquarium Dallas.
“It transforms them from guests to members of your team and supports your mission.”
“When I give tours to representatives of other organizations, two of the most frequent questions I get asked are sources of technical information and how many team members interact with guests,” he says. Erin Clark, director of animal projects in the zoOceanarium group. “The latter is so natural to us that we are still a little surprised, but more than ever, I think everyone understands the positive impact that human interaction can have on us.”
Last month, zoOceanarium Share details of our award-winning training programThis comprehensive program, conducted at The Green Planet in Dubai in 2016, won the IAAPA Brass Ring Award for Best Innovation in Training Program for zoOceanarium Group.