Based in New York City in Citu on Tuesday raised $2 million to bring future urban development to life via augmented reality, allowing citizens to visualize what happens in their neighborhoods and participate more fully in urban planning. said.
The company has raised $1 million from Schmidt Futures, a philanthropy led by Eric and Wendy Schmidt, as well as at.inc/, CityBldr, Global Futures Group, H/L Ventures, and WXR Funds, among others.
InCitu uses augmented reality on mobile devices to let anyone see how the urban landscape is changing at scale, without the head in a headset. The idea is to turn a messy, archaic process into a beautiful, easily visualized process that everyone can access at any time and provide a way to access and understand how the skyline of their neighborhood might change in the future. is to .
Dana Chermesh-Reshef, Founder and CEO of inCitu, said: “Facing climate change, severe housing shortages, public health threats, mass urbanization and major geopolitical shifts, cities around the world need to adapt quickly and effectively. Outdated systems hinder fairness in design and decision-making processes, leading to trust, collaboration and inclusiveness among residents and industry professionals.”
Augmented Reality (AR) uses your existing mobile device as a “window” to overlay other objects on top of what the device’s camera can see, allowing you to see what the world looks like right now. to By holding a smartphone or tablet over a potential location of a future building, people can “see” what it would look like if it were placed inside other buildings, allowing the building as a whole and Understand how skylines, intersections and road flow are affected. The flow of the city itself.
Chermesh-Reshef believes that by itself the opportunity for citizens to participate in urban planning and access information about how their neighborhood is changing is much greater than two-dimensional documents and notices. I’m here.
Most city dwellers have little interaction during the urban planning stages surrounding their neighborhoods, other than in city council meetings and notices posted on boards displayed at construction sites informing them of upcoming features. You may also not realize that the zoning board is about to allow work, until an area is cleared and large equipment starts rolling down the street.
One reason for this is that meetings, billboards, and notices are cluttered, with no visibility at all, and no insight into how the neighborhood or space’s look and feel will change after installation. Developers sometimes do “artist renderings” with their offers, but they often lack realism and presence, and AR immersion does just that.
Chermesh-Reshef started his career as an Israeli architect, then turned city data scientist, obsessed with lowering the barriers between citizens and city planning information. All inCitu content is available in mobile AR. This includes individual buildings, affordable housing, mixed-use developments, parks and bridges, complete neighborhood rezoning and community infrastructure. The app also provides complete access to data, information on meeting minutes, and other information on the attached development, offering residents the opportunity for in-depth research.
“With the backing of a global leader in technology and real estate, inCitu is poised to support democratization and revolutionize the way citizens visualize the future of their regions and cities,” said Chermesh- says Reshef. “We are restoring trust and transparency about how cities, developers, communities and technology companies interact to enable urban development.”
Through a partnership with Snap Inc., inCitu recently 100,000 residents with AR lens Available now For midtown Manhattan development proposals in true underreview, at Snap. It was the most visible plan in the history of urban planning.
InCitu has also launched another AR lens in partnership with Snap and the Annenberg Foundation. The world’s largest wildlife crossingplans to complete a bridge across Highway 101 in Agoura Hills, California in 2025. Accessible in AR.
InCitu enables users to visualize data from iOS-based city plans mobile appthe Apple App Store, and through integration with social media such as Snapchat.
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