Bata Shoe Museum Toronto We are preparing to launch our latest exhibition this week.Given the right Future Now: Virtual sneakers for cutting-edge kicksThe show explores the frontiers of shoes since the 21st century. From game-changing designs, new aesthetics, accessibility and sustainability advances Metaverse.. This is a fascinating and wide-ranging exhibition that covers innovations in 3D printing, recycled marine plastics, virtual reality and blockchain support. NFTs.
Designed by Arc + Co Design Collective and curated by Bata’s director and senior curator Elizabeth Semmel Hack (The person who also wrote the popular sneaker book of 2019 Collaboration), “Future Now” will open in Toronto on May 26th and will be released with a new book by Semmelhack. Future Now I will accompany you to the show. Prior to the exhibition and book release, Complex Canada caught up with Semmelhack and talked about the history of sneakers, the NFT of sneakers, and how the past and future of shoes are closely related.
It feels like a good time to look at sneakers this way, as they tend to look at sneakers as aesthetic objects, as artistic objects rather than working strictly.
And again, the sneakers are now collectable. Even sneakers that have athletic function but are not worn, given the trajectory of footwear that is part of the wardrobe or expresses identity. This is what really leads to NFTs and digital sneakers. You have the flexibility to use them in Metaverse avatars, but many people collect them as digital assets.
There are also sneakers as NFTs, as assets, and as cosmetics for video games. I have a pair of Jordans in NBA 2K. This is the same pair I actually paid for. How are they related?
It doesn’t surprise me to see such sneakers entering the territory of the Metaverse. There is an ambiguity between real life and the Metaverse. You’re dressing your avatar, but what’s fascinating is that you’re trying to dress your avatar in the same clothes you actually own.If you think Jordan stops by FortniteOr the shoes you see Madden Also 2K, It’s incredibly similar. It’s interesting that we bring these things into the Metaverse. The Metaverse is a place that does not require a one-to-one correspondence with our world. But fashion is by no means insignificant.
What is the outlook for sneakers in the digital space?
Indeed, the potential for footwear in the Metaverse is where there is a great opportunity to imagine what does not exist. In the Metaverse, you don’t need shoes to do anything for you. Think about what happens if you keep moving fashion forward with the Metaverse. The sky is the limit.
Looking at the innovations in sneakers, there are some things that feel novel, like self-racing air mugs. But then there are really accessibility innovations, right?Like below Go to Fly Ease??
Yeah, absolutely. See greater inclusion. That’s definitely what GoFly Ease is doing.
So what are these advances related to novelty and accessibility or something that has some purpose?
This is an interesting question.For example, I Yeezy Innovation section form Rnnr. But some of their innovation is not only in their appearance, but also in the fact that they are a single form-based structure. It is the fact that it is made from algae that intersects sustainability very clearly. As such, innovation is often driven by these other issues that are also being explored in exhibitions and books. Or, for example, in 3D printing, you’re building something rather than cutting it out to reveal it, reducing waste.
But is it like using 3D printing to reduce wasted points, or is it a side effect of implementing these processes?
That’s a complicated answer. Sometimes I think the problem, or the nut you want to crack, may be sustainable. It can lead to innovative innovations that transform the business. Knitting is a perfect example. One of the problems with making shoes from leather is the need to use cowhide. This is basically the equivalent of a rolled dough. Then cut the piece using the only cutter, the cookie cutter. Necessary for manufacturing shoes. There are a lot of leftovers, like when making cookies, but you can’t take those pieces and massage them together to make another batch. You have an incredible amount of waste. With knitting, you have the thread, you cut the thread, no waste. However, knitting was not done just to reduce waste. It was to create something that was mobile and breathable to fit feet of various sizes.
If you are a shoe maker, you may have more incentives to fulfill your social responsibilities. But reducing waste must certainly be good for their bottom line.
Yeah, 100 percent. absolutely. They don’t have to deal with waste. There are innovations that raise concerns not only about social responsibility but also about profits.
The shoe culture has a lot of focus on history — where the shoes came from, what they mean, and so on. Your show is focused on the future. How does the future relate to the past in terms of sneakers for you?
When an artist goes to work Air force one, It’s not a blank canvas. Air Force One has already brought a huge amount of social meaning and history. So it’s true that the people embedded in the sneaker culture are very much invested in history. They fully understand and understand the references that are called in new colorways or collaborations. But throughout the history of sneakers, we are constantly embracing new technologies. pump. Bubbles.So i think Sneakerheads I am as interested in history as the next step. An exhibition like this is about understanding how the future is shaped, and I hope it will be interesting as history is made as we speak.