Social media company and Snapchat maker Snap has for years called itself acamera company,”apart from, Failure turn It made the photo and video recording glasses known as Spectacles a mass-market product, and recently made the decision to phase them out. Drone with its cameraBut that hasn’t stopped the company from envisioning a future in which AR glasses will become a commonly used device, and as the company revealed in its fourth-quarter earnings call on Tuesday, it will eventually rely on AI technology. will be strengthened by
Investors wanted to know what Snap thought of the latest developments in AI.In particular, in topical areas such as Generative AIIt benefits from advances in algorithms, language models, and increased processing power available to perform the necessary computations. one points to the AI image generator Discord Midjourney Bot As an example of how AI can lead to better user engagement within your app.
Snap CEO Evan Spiegel agreed that there are many opportunities in the near future to use generative AI to make Snap’s cameras even more powerful. But in the future, he pointed out, AI will be important to the growth of augmented reality, including AR glasses.
Generative AI can initially be used to improve the resolution and sharpness of a user’s snaps after they are captured, and could also be used for “more extreme transformations,” image editing, and creating text-based snaps. There is, said the official. input. (Note that generative AI is not necessarily required to improve photo resolution, at least in the way the term is used today.)
Spiegel didn’t lock in a timeframe for these types of developments or announce specific products Snap is currently working on, but the company is adding AI tools to its existing Lens Studio technology for AR developers. He said he was thinking about how to integrate it into
“We’ve seen a lot of success integrating our Snap ML tools into Lens Studio. It’s empowering creators to build amazing things. We’ve now created over 3 million lenses in Lens Studio.” We have 300,000 creators who have done it,” Spiegel told investors. “So I think the democratization of these tools will also be very strong,” he added, referring to the future integration of AI technologies.
Perhaps most interesting was the quick insight Spiegel provided on how Snap foresaw the potential of AI being used in AR glasses.
Even though it’s a snap glasses Having not broken sales records, the company continues to develop its products. newest version, Glasses 3, expands beyond standard photo and video recording by adding new tools like 3D filters and AR graphics. Spiegel suggested that AI could impact this product as well, thanks to its ability to improve the building process for AR.
“In the long run, five years… this is going to be important for the growth of augmented reality,” said the CEO. “Today, when you look at AR, there are really limits to what you can create in AR because of the limited number of 3D models of him that an artist has created.”
“Using generative AI, we can build these 3D models very quickly. This unlocks the full potential of AR and helps people bring their imagination to life in the world.” Spiegel added.
As an example of how this works in practice with AR glasses, Spiegel proposed a scenario where parents are playing with their children wearing AR glasses, pointing out: ’ These elements could be brought to life using generative AI technology, he said.
Of course, no matter how interesting this future use case may be, the reality today involves businesses that are still feeling the effects of a slowing economy and tightening advertising budgets.the company reported Mixed fourth quarter results, revenue missed ($1.31 billion vs. $1.31 estimate), earnings per share exceeded (14 cents vs. 11 cents expected) and 375 million daily active users globally million, closer to the expected 375.3 million. Snap’s stock price plummeted following the results as investors reacted Net loss of $288 million and lack of official guidance in the first quarter.
