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Perkins Coie Releases 6th Annual Industry Report On Immersive Technology

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6th Annual Perkins Coie XR report is out. Theme: “The Rise of Web3 Technologies to Accelerate XR”. Some people are skeptical of some of Web3’s progress, but the new idea of ​​connecting people puts immersive technology in a context that makes it stand out.

Is Web3 the same as the Metaverse?

these days, AR post has been largely silent on the idea of ​​”Web3″. That’s because it doesn’t necessarily embrace immersive technology itself, but rather it incorporates many ideas that aren’t central to immersive technology. As a quick shortcut, some define the Metaverse as “the next generation of the Internet,” and that’s exactly what it is. Web3 means.

However, the metaverse movement is more focused. spatial computing The Web3 movement, on the other hand, focuses more on publishing and ownership mechanisms. So the two aren’t necessarily mutually exclusive, but they’re not exactly the same either. This problem, reportAn executive statement of the could benefit and harm XR at the same time, saying:

“Accelerated by . Add in the economic instability that has affected

Overall, nearly all respondents ( last year) expects growth in the immersive technology market, but the growth they expect is more modest. Just under half of all respondents expect widespread adoption of the Metaverse and Web3 over the next five years.


A trend in this year’s report was that many people spoke at moderate volumes. For example, 70% of respondents said they would “somewhat” increase their spending on XR for remote collaboration and training. Last year, 51% said they would “significantly” increase their spending in this category.

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Another 36% of respondents expect the pace of investment to be “slightly faster” this year, while 32% expect it to remain the same. This is significantly lower than the figures for similar questions in last year’s survey.

Given the otherwise growing positive sentiment, this may not be a reflection of immersive technology, but rather the current state of the economy. Not only are we back to business as usual in terms of methods, but rising costs in other sectors may lead to lower experimental budgets.

Barriers still remain to the adoption of immersive technology.

Barriers to adopting immersive technology

“About half of respondents cite user experience (such as bulky hats and technical glitches) and content delivery (such as lack of quality content) as barriers to mass adoption.” the report said. “Respondents expressed fewer concerns on these fronts than they did in 2021, which indicates that they recognize that the industry has made significant progress.”

Respondents also say they have improved data security, infrastructure improvements, and affordability improvements all help attract more consumers. The respondent also revisited the question of whether consumers or developers have a better understanding of engaging content when it comes to immersive technology, one of her most interesting parts of last year’s report.

This year, 43% of respondents agreed or strongly agreed that developers “still don’t understand what makes content compelling from a consumer perspective,” while 46% of respondents said: Agree or strongly agree that you do not understand where and how consumers find engaging content. Both of these numbers are down from last year.

“Respondent’s recommendation” [for improving immersive technology content] 2021 was the same: Create more interactive and immersive content (52%), and cross-platform compatible content (49%). “

Who (Really) Benefits?

One of the biggest questions about emerging technologies is who stands to gain the most. At least for now, it’s still in its early stages and much of the buy-in is relatively high, so it’s no surprise that “high-income earners” are the most likely to benefit. This was the top answer (58%) when respondents polled on who would benefit most from XR and NextGen technologies.

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While a handful of tech companies are attracting consumers, much of the energy in this space goes to businesses. Desk workers are conferencing in VR, and deskless workers benefit from his AR-enabled remote his assistance. It may therefore come as no surprise that half of the respondents named professionals whose professions are most likely to be profitable.

So we understand who is benefiting. But who really benefits? Many in emerging tech sectors believe that markets perpetuate classic workplace problems such as the exclusion of women and marginalized racial or ethnic groups. I am concerned that it might be possible.

Just over half of the 150 respondents were identified as coming from minority/women-owned organizations. Of those respondents, approximately 80% agreed or strongly agreed that “such funding for founders is proportionate to their white male peers.”

more people speak

For much of XR’s history, many of the most meaningful emotions have come from a fairly small group of people with particularly strong emotions.

One of the key takeaways from this report is that while there are still enthusiasts in the immersive technology space, more people are familiar with the technology. This isn’t the most exciting headline, but it could be a big sign of market maturity.

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