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How User-Generated Content Will Ignite the Metaverse

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The digital space we live in today has evolved considerably since the dawn of the Internet. The next major evolutionary transition is progressing rapidly, with many of the world’s largest tech companies announcing their intention to pioneer the so-called “metaverse.”

As the venture capitalist explained, Matthew ball“[The metaverse] Is an embodied Internet consisting of a large, interoperable network of 3D virtual worlds rendered in real time, synchronously and permanently with a virtually unlimited number of users with individual presence. You can experience it. “

Unlike previous iterations of the Internet, the Metaverse is not a large centralized entity, but is built and owned primarily by users. Therefore, user-generated content (UGC) is central.

What is User Generated Content (UGC)? Why is it important for the Metaverse?

UGC is user-generated content (images, videos, text, audio, etc.), not professionally hired content creators.

Image: Examples of UCGs from LaCroix, GoPro and Netflix brands

UCG is not limited to the digital domain, but understanding how UCG has affected the Internet, the Web, and social media is essential to understanding how UCG is shaping the metaverse. is.

The latest iterations of the Metaverse, and the World Wide Web (called Web 3.0) are both sides of the same coin. The Metaverse shows how users will experience the Internet in the future. Web 3.0, on the other hand, is about who owns, collaborates, and controls tomorrow’s Internet.

Timeline for web iterations and user-generated content

Let’s take a closer look at UGC’s role in the three major iterations of the Web and better explain how it forms the metaverse.

Web 1.0
The early Web consisted of static, read-only web pages created by a small number of individuals and organizations with advanced technical skills at the time. Web pages like this provided little interactivity. Still, those web pages were hosted on either the author’s own server or a server that was rented directly, so the author was in control of the content. Tools such as Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation, but required web development and coding skills.

Web 2.0
The current iteration, Web 2.0, features centralized platforms such as Facebook, YouTube, and Medium. In addition to the platform, this era provided new mobile tools such as the iPhone and Android phones that provide connectivity and media capture capabilities. With the rapid adoption of smartphones and mobile apps connected to social platforms, UGC has skyrocketed to an unimaginable amount. While these tools and platforms make it easy for users to create and interact with content, they often limit how much control content authors have. Brokers (platforms) can truly profit and profit from UGC while offering limited financial participation in predatory goods with their creators.

Web 3.0
Thanks to blockchain technology and various solutions built on it (such as non-fungible tokens) [NFTs]), Web 3.0 promises to give content creators control over their content without complicating production. We aim to achieve this goal by moving content from centralized platforms to distributed ledgers and similar content aggregators.

“No matter how the Metaverse is shaped, UGC will be a core building block that provides its individuality, reliability and scale. Encouraging creativity and recognizing freedom of expression through UGC is an all Metaverse experience. You should try to do it. “— —Scott Wraith ManisFounder of ModDB and mod.io

The Decentralization Guaranteeing ownership of content is also important to the Metaverse as it motivates users to spend a lot of time creating UGC for the Metaverse. Content authors have more control over their products and can also enjoy rewards beyond their initial sale through configurable loyalty. With Web 3.0, authors also benefit from improved interoperability. This allows a single product to be viewed and used in different metaverses.

UGC is already shaping the early Metaverse project

Without UGC, the Metaverse cannot be a concrete version of the Internet. Because without this type of content, the Internet wouldn’t be as it is today.

It’s more like the latest version of a text-based television service called teletext or broadcast teletext, rather than an interactive place where people consume, learn, interact, and share ideas and deep emotions.

The importance of UGC to the Metaverse can be observed in early Metaverse projects such as: Somnium space, sandbox, Robloxothers.

The success of these proto-metaverses can be primarily due to the content created by the player. This is in contrast to the attribution to developers who strive to motivate content creators by providing them with easy-to-use tools and enabling them to make money based on their creation usage. is.

And there is no doubt that Roblox’s top UGC will generate a lot of engagement.For example, pet simulator Hire me, The most popular Roblox game to date, has achieved more than 27,390 million visits as of February 2022. The independent studio behind the parent company employs about 40 people and makes money. $ 50 million annuallyMainly from microtransactions.

However, the hottest UGC examples such as Adopt Me are just the beginning. Most of the UGC in the Metaverse will be much more mediocre and insignificant, as most of the UGC on the web today are meaningless comments and endless reposts of memes.

However, this mundane UGC is what the Metaverse needs to be alive and truly immersive.

The Internet we know is evolving and becoming increasingly immersive. Soon, experiencing it as a network of 3D virtual worlds rendered in real time, user-generated content will play an important role in what these worlds look like and what they can do there. The way we approach learning for all ages will change radically over the next decade. My company, Allen Interactions, is proud to be part of that change. Allen Interactions has pioneered innovative technologies in the learning industry for over 40 years and looks forward to paving the way for the Metaverse.

Editor’s Note: This post was originally posted Allen Interaction Blog..

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