Home » Geneva Digital Market shines spotlight on why immersive filmmaking is important to the wider industry | News

Geneva Digital Market shines spotlight on why immersive filmmaking is important to the wider industry | News

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The largest ever Geneva Digital Market (GDM) takes place this week, bringing ground-breaking creators and technology together with traditional filmmakers looking to keep up with the latest innovations in the field.

The 10th For the second consecutive year, the industry platform edition of the Geneva International Film Festival (GIFF) will be held as a hybrid event from November 7th to 11th. It reflects the impact of the Covid-19 pandemic, with a focus on virtual, extended and scaled. Reality (XR) storytelling.

Paola Gazzani Marinelli, Head of Digital and Professional Programs since the birth of GDM in 2014, said: It’s still ‘Covid not Covid’ times and we’re looking forward to people coming in person to see our studio, on site and to meet people in person.This year from Finland, Denmark and Norway Many people are coming. “

As one of the first film festivals to spotlight immersive filmmaking, GDM brings together the industry to explore the latest trends in the field and showcase new and upcoming titles from Europe, Asia and North America to the platform. Offers.

Taiwanese director Jimmy Chen; Brazilian artist, creator, developer, director and writer Lucas Risotto; Iranian XR creator Arash Akbari; Mikaela Ternasky, Head of XR at the well-known US company Games for Change. = Major creatives in this field, such as Holland, gather in the city.

One of GDM’s signature events is the XR co-production session with 15 European projects in development or pre-production looking for co-production partners. “There is a project from Italy, a project from Portugal, a project from Lithuania, and I am very happy about it,” says Marinelli.

The title is: KvOldovaca, by Danish-American creator Dane Christensen. A Danish-Icelandic-Hungarian co-production, the development project is billed as a playful mobile AR documentary inspired by Icelandic folklore.

another pitch is mylingsis a VR experience based on Scandinavian folk beliefs, devised to warn women against having children out of wedlock. Swedish director, producer and writer Uta Arning tells the story of her teenage mother’s daughter who turns into a “my ring” creature after being abandoned in the woods, in the early 19th century, on the sets of Swedish and German productions. is developing.

Portuguese-Brazilian co-production queer utopia, Developed by Brazilian director Ruy Avalos, this film tells the story of a 70-year-old queer man who attempts to revisit intimate and contradictory memories of his past to conjure up feelings of danger, joy and shame. detailing.

And Lithuanian creator Tomas Tamosaitis presents Eyes of Shamea French, Slovenian and Lithuanian project about a troubled 14-year-old teenage girl.

“We are now in an era where artists have real knowledge and some maturity within this medium,” said GDM’s Marinelli. “The development stage projects that we choose to participate in are already excellent.”

Swiss Interactive Sessions, showcasing 10 local digital productions to international programmers and curators, will run parallel to the XR Coproduction Session.

Where VR meets cinema

“Filmmakers need to know more about how to make VR work. “International filmmakers need to know that creating a VR production is not just a filmmaker, but a very large team behind each production.”

GDM will host several talks and panel discussions over the five days. The VP Toolkit for Film Professionals is produced by Sten Christian Salvaire, GDM Content Consultant and Head of Cannes Next, Marche du Film and Accelerate. Panelists include her Jannicke Mikkelsen, an award-winning Norwegian filmmaker and cinematographer who specializes in fringe technology and next-generation filmmaking. Mikkelsen’s work spans virtual production, remote production, virtual cinematography, live streams, 3D stereography, virtual reality (VR), augmented reality (AR) and brain computer interfaces (BCI). Her immersive recent credits include space her thriller virtual cinematographer for augenschein Production. stowaway Starring Anna Kendrick.

She will be joined by Patrick Morris, director and co-founder of Appia Agency, based in Paris and Barcelona, ​​specialist in LED screen photography and virtual production manager of over 40 shoots.include only god allows, and Louisa Bremner from the UK are consulting virtual production supervisors for the Lux Machina costume. Bremner’s credits include film and television projects such as: House of the Dragon, matrix 4 When Death of the Nile.

Future talks will explore cryptocurrencies and public-private funding models, the “gaming” of movies, how movies are shot in the Metaverse, and find out what the Metaverse really is.

Participating experts include Baptiste Planche, COO of Helsinki-based leading European virtual studio ZOAN and founder of Cornerstone.land, and Laura Olin, Head of Fiction at Swiss broadcaster SRF. and Mikko Kodisoja of Finland, founder and CEO of virtual production company Fireframe Studios.

BetaSeries CEO Remi Tereszkiewicz’s keynote will examine how SVOD and AVOD players are using TV shows to attract, retain and monetize their audience.

Additionally, GDM’s Digital Night brings together over 400 XR creators in person, while the Foundation for Digital Creation presents the first results of its research on digital creation in Switzerland and plans for the future on the same day.

The Geneva International Film Festival runs until November 13th.

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