It’s been a long time since we started hearing rumors about Apple’s mixed reality headset. Due to be introduced later this year, a number of details about the product have leaked onto the internet in recent months. points out that it invests in But if the company wants the headset to hit, the VR Apple Store app alone isn’t enough.
Apple’s mixed reality headset
For those who don’t follow the rumors, Apple is reportedly working on the first headset to offer both augmented and virtual reality capabilities. The product, which may be called “Apple Reality Pro,” allows users to enter an immersive world where they can watch videos, chat with others, and play games.
All of this is enhanced by extremely powerful hardware, including 4K Micro LED displays for both eyes, advanced sensors for motion and gesture detection, high-definition cameras and an M2 chip. However, such technology comes at a price. According to the latest report, Apple’s mixed reality headset will cost around $3,000.
Of course, in order to convince people to buy such an expensive device, Apple has to offer some nice built-in features.and according to Bloomberg’s Mark Gurman, one of these features is Apple Store app with AR/VR based features.
bloomberg reported earlier this year that Apple was developing an augmented reality feature for its Apple Store app. The new headset allows users to see his 3D models of his Apple products and see more information on the fly. Some of these features may also be available for his iPhone and iPad users on iOS 17.
Another recent report from information Suggested that Apple wants to allow users Create your own AR/VR apps just by asking SiriWhile this feature sounds very futuristic, it doesn’t seem to be enough to convince people to spend $3,000 on a headset.
Your headset needs a killer app
As of now, from what we know, Apple’s rumored headset doesn’t seem to have a killer app. As an example, let’s look at the Apple Store app. There’s no question that Apple touts the headset shopping experience as revolutionary. But after all, no one wants to pay to see the store’s catalog in front of them.
I remember when Apple announced the first Apple TV with tvOS. One of the demos during the keynote It showed how users can buy clothes directly on their TV. Apple knew this was going to be the future, but no one really seemed interested in anything like this. Unsurprisingly, the app was later discontinued.
The consensus of all reports about the upcoming headset is that FaceTime will be one of its main features. This is because users can see each other as if they were in the same environment. Again, that sounds pretty cool, but how many times a day does he actually call someone and pay $3,000 to use FaceTime?
And I don’t even need to say much about how I feel about apps created by Siri. I can’t even use Siri on my HomePods to play my favorite songs.
Apple should embrace third-party apps
It’s the third-party apps that could really hit Apple’s mixed reality headsets. The iPhone is great on its own, but the App Store makes it so popular and desirable. Every business was born thanks to the iPhone and the App Store. And if Apple wants another headset-powered product to succeed, it will have to embrace third-party apps.
The watchOS App Store looked promising at first, but the APIs available on the Apple Watch were so limited that many large developers abandoned the platform. When tvOS was introduced, the Apple TV had the potential to be a gaming device, but Apple had ridiculous restrictions, like requiring all apps to be compatible with the Siri Remote. Today, game developers no longer care about Apple TV.
I sincerely hope that Apple will let developers exploit the full potential of devices like this headset. Otherwise, none of its amazing features and technologies are enough to convince people that they need it.
What about you? Why should you buy Apple’s Mixed Reality headset? Let us know in the comments section below.
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