Home » 6 Insightful XR Telecom and Media Case Studies to Read in 2022

6 Insightful XR Telecom and Media Case Studies to Read in 2022

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Companies in the media and telecom sector are increasingly discovering the benefits of XR-enhanced landscapes. With the right technology, not only will telecommunications brands have more freedom to support their employees’ day-to-day operations, but XR will also help open up new worlds for attracting customers and monetizing.

As concepts like 5G become more accessible, telecom and media space companies are beginning to invest in partnerships with companies to help drive a new era of immersive experiences.

Today we will look at some of the most interesting case studies from the telecom and media world, focusing on the possibilities of the XR environment.

Verizon and Pensk Entertainment

Verizon recently discovered a new way to monetize its XR landscape through access to strong XR connections for its customers. When the Penske Entertainment media group began to move to remote work, they knew that access to innovative new technologies was important to ensure business continuity. Fortunately, Verizon and BlueJeans provided a platform for video conferences and events for collaboration, and Verizon’s 5G environment paved the way for an immersive experience.

The power of Verizon 5G has enabled the development of the first ever virtual driver conference for Penske Entertainment. The BlueJeans platform helps create shows, and the 360-degree ultra-wideband 5G augmented reality camera allows Penske to create a truly stunning fan experience when placed in the field.

Working together, Verizon and Pensk Entertainment Leveraging 5G and AR technology, we were able to create a new augmented reality experience for modern racing events. This allowed the Penske Entertainment brand to thrive during the pandemic.

Unity and Tencent Games

Tencent Games is one of the companies that are currently making significant investments in the future. Metaverse.. The brand recently announced a decision to purchase new VR hardware technology specifically for this purpose. However, even before the introduction of Metaverse, Tencent had already invested heavily in AR and VR solutions.

After acquiring Riot Games and League of Legends, Tencent Games began working with Unity to develop immersive MOBA games like the Arena of Valor.

At this stage, the partnership with Unity has not led to the development of a VR or AR gaming experience, Case Study Between Unity and Tencent, we emphasize how game brands can build on existing foundations for the future Metaverse environment.

Mursion and T-Mobile

As a great example of how telecommunications companies can harness the power of XR to improve team productivity and performance, T-Mobile has collaborated with Mursion on an XR strategy for training. The company wants to prepare as much leadership professionals as possible for the merger with Sprint and chose experiential learning as the method.

Mursion, an AI-powered immersive training simulation company, ran the leader in the T-Mobile ecosystem by simulating scenarios related to change management. Learners needed to get approval and recruitment from employees who resisted change and completed the scenario in 30-minute increments to build their skills.

By End of training experienceT-Mobile has further expanded its training scope, with approximately 90% of its employees showing extraordinary ability to handle change management scenarios. Currently, 20 new learners are added to the program each month.

KPN, Accenture, Google Glass

KPN, a leading Dutch telecommunications provider, supports 33 million landline and mobile subscribers in Europe and across the country, leveraging XR in its field service strategy.

The size of a company’s operations means that there are permanent challenges that must be overcome when it comes to maintaining network equipment and uptime. Already, the company employs more than 3,000 field technicians and is responsible for everything from routine maintenance to base stations.

Throughout the maintenance process, technicians need sufficient guidance based on the variability of each piece of equipment. Looking to the future of the XR, KPN has decided to ask Accenture to create an AR-based solution. This allows you to guide field technicians with a customized combination of proprietary software and Google Glass.

The AR smart glasses and software Provides field technicians with access to live remote help, diagnostics, and remote help by experienced professionals.

Deutsche Telekom and Alzheimer’s disease research

Emphasizing how telekom and media companies can leverage XR for greater profits, Deutsche Telekom has partnered with various groups such as Alzheimer’s Disease Research, University of London and University of East Anglia.

The collaboration resulted in the first VR game developed with the support of the Telecom brand. This game allows players to advance their dementia research through gameplay.

The unique virtual reality game is based on a previous immersive game created by a company called “Sea Hero Quest” that gives everyone access to fight dementia. The central focus of the game is to collect data that enables a more immersive and intuitive diagnostic assessment of the problems that people with dementia may have with their navigation skills.

This case study Emphasize the method of telecommunications Companies have the potential to work with immersive content creators to make the world a better place.

AT & T and the Dallas Cowboys

The story of AT & T and the Dallas Cowboys, one of the earliest examples of telecommunications and media companies leveraging the power of AR on this list, is still worth checking out. AT & T has worked with the Dallas Cowboys, Samsung and NETGEAR to create an immersive selection of new 5G attractions at the country’s first 5G-enabled stadium in 2019.

The company offers a variety of unique ways for fans to interact with the sporting landscape through realistic volume 3D video and augmented reality.

According to AT & T, creating such a unique experience required processing large amounts of data that would not have been possible without the adoption of 5G technology.

Learn more about all the immersive experiences AT & T and the Dallas Cowboys offer. Click here for a complete stadium case study.

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