Think of the harmful tentacles that corporations lay on the bodies and minds of children through relentless direct marketing that circumvents parental authority.A new book from my sister Claire Nader has arrived You are your own best teacher!Spark curiosity, imagination and intelligence in tweens.
Corporate creep started in movies and early children’s television, such as Mickey Mouse and Donald Duck cartoons. . Marketers then promoted diets that exploded in sugar, salt and fat. This is documented in detail by the Center for Public Interest Science (see below: Nutrition).action – https://www.cspinet.org/page/nutrition-action). This has created a predisposition to obesity, diabetes, and other diseases. Television stations did not air counter-advertisements to protect vulnerable children.
Meanwhile, outside the middle school and high school buildings, carcinogenic tobacco company vendors were handing out cigarettes for free. It was a barbaric Big Tobacco strategy that hooked them at age 12 and you could have them for life.
In recent decades, the open floodgates of direct marketing for all things kid-friendly has become a $5 trillion a year business. All modes of seduction, fabricated peer group pressure and granular psychological profiling are delivered by highly paid promoters, packagers and influencers.
Then around 2007, the iPhone and other “smart” phones came along, sending pre-teens into an addictive Internet concentration camp. Looting has been plotted n times by Facebook, Instagram, etc., and you can even click through the fine print contract. But Mark Zuckerberg and Tim Cook are keenly planning deeper metaverse quicksands and so-called “augmented reality” (read virtual reality without depth). Many children already stare at iPhones and computer screens for 6-7 hours a day. Violent video games have become an extreme addiction that interferes with schoolwork and disrupts home life.
Columns on parenting, recent actions by the Federal Trade Commission, and an overwhelmingly bipartisan vote in the California legislature to address the severe mental health effects of the internet on young people are ringing alarm bells. But companies are digging deeper into the psychology of young people than ever before. Profit is a king who cannot be usurped. As James U. McNeal put it in his 1992 book “Kids as Customers: A Handbook of Marketing to Children,” always use the words “Needed: New, New Product Strategies that That Really Target Kids.” there is.
Over the years, Claire has observed these ruthless and cruel exploitations and questioned our society’s failure to protect the younger generation. In response to “tearing up the structure of childhood”, as put by former Arizona Governor Bruce Babbitt, she writes about 60 topics that speak directly to 9- to 12-year-olds (tweens). Connect tweens to family, community and nature through a variety of advanced conversations and experiences.
Call this book a unique antidote for the instinctually curious, imaginative, and practical idealist to free yourself from the commercial pressures that haunt you every day.
She doesn’t speak to tweens. Instead, she increases their own importance (taking the example of a seasoned tween) and guides them towards attainable accomplishments.
“You are your own best teacher!tells many motivational stories from history to the present, making Claire’s inspiration for her self-taught experience exciting. Introduce Keller to them and explain their deep self-awareness and discipline. She takes them on a tour of the printed dictionary, emphasizing concepts such as justice, freedom, peace, wisdom and gratitude.
By addressing a tween’s sense of self, this book takes young people on a quest to “get smarter,” learn about their bodies, encourage more physical activity, eat smarter, and control their time. and encourage them to avoid spending time glued to hypnotic screens. why? ” Regarding the outside world, she encourages tweens to learn to distinguish fact from fiction, to think from just believing, and to distinguish self-esteem from respect.
Claire has long believed that low expectations of tweens oblige, while high expectations surprise. and offers suggestions for using proverbs to help children develop their concentration.
Teachers understand the benefits of self-education in enhancing classroom vitality. Self-study to build tween confidence is also encouraging for parents who feel out of control raising their children to the tremendous lure of video-driven hucksters.This book is for the whole family. It’s from!
But the main aim of her efforts is to speak directly to tweens with a calming sense of humor about their futures as active young people, skeptical shoppers, and lifelong learners. It means predicting how well they will handle their pregnancies and then apply their talents to further the common good and protect their offspring.
Among the many encomiums given to this groundbreaking book, the one that stood out to me was from law professor and author Robert Fermes. he wrote: this earth. I want my two sons to read it. None of us will fall asleep and we will all be smarter. ”
to get You are your own best teacher! go to inspiringtweens.comMakes an important gift for tweens, parents and local libraries.
The post Who Is Raising Our Children? Liberating Tweens From Corporate Tentacles – OpEd – Eurasia Review appeared first on TechnoPhile.