Sony turned some heads when it did something unexpected price increase On the PlayStation 5, the second year of the current generation of consoles.Naturally, many wondered if the same complex economic situation we all find ourselves Xbox price spike likewise. However, in a recent interview with CNBC, Xbox head Phil Spencer said raising the price of the Xbox Series line wasn’t a smart move for the company at this point. He also explained that despite the bid for Activision Blizzard, Microsoft has no plans to slow down its investment in game studios.
While in Japan for the Tokyo Game Show, Phil Spencer appeared on CNBC, discussing Microsoft’s potential interest in acquiring more companies, how it sees itself in the Japanese video game market, and how Xbox will replace PlayStation. Spencer didn’t go so far as to “absolutely” rule out the possibility of Xbox raising prices, instead highlighting the success of the more budget-focused Series S. I decided to There are currently no plans to raise prices.
It’s a more direct recognition that we shouldn’t expect price increases in the near future, but Spencer said he can’t completely rule out the possibility of price changes “going forward.”
We are always evaluating future business. I don’t think you can ever say you don’t do something. But looking at today’s console, […] With the Series X and Series S, we believe value is very important. I like the market positioning of the Series S as a low-cost console. Over half of the new players we find come through Series S. And I can assure you that there are no plans to procure today. [the prices] of our console […] At this point, I don’t think raising the price of the console is the right move.
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The topic of console prices followed a conversation on acquisitions, as Phil Spencer stated that the competitive nature of the video game market means that the company doesn’t “get to press pause on anything,” laying out the size of its competitors, such as Sony and Tencent. The recent Activision acquisition has certainly Ruffled some feathers Between Xbox and PlayStationespecially with regard to the future of call of dutymultiplatform status ofRegarding the acquisition, Spencer said:
Tencent is today the largest gaming company on the planet and continues to invest heavily in game content and game creators. Sony is a bigger business than the gaming industry today and continues to invest. If you look at the investments we’ve made, it’s a very competitive market. We strive to be a major player here. […] Whether it’s an investment in an in-house team […] [or] Building new partnerships.
Spencer also touched on Xbox’s ambition to expand in the Japanese market, where the company has historically struggled. He highlighted plans to build relationships with existing Japanese developers as well as the company’s recent developments. Partnership with Kojima Productions To bring ambitious upcoming titles to Xbox.
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