Adobe MAX 2025: All the Top Announcements for Adobe’s Creative Suite

Generate Speech is the first time Adobe has added text-to-speech capabilities to Firefly, leveraging its own Firefly models, as well as models from ElevenLabs. At launch, Adobe says it’ll support 15 languages with Generate Speech, and you’ll be able to add emotion tags. These tags aren’t universal, so you can add different tags to different parts of a line to change the inflection. Generate Soundtrack and Generate Speech are rolling out shortly to Firefly.

There’s a new Firefly video editor, too. For the first time, you can access a full, multi-track video editor in your browser with built-in Firefly. Adobe says it’s built to combine multiple sources, bringing together generated and captured content across video, audio, and images. There will be a waiting list for the Firefly video editor, but Adobe hasn’t announced when it will release broadly.

AI Assistants in Photoshop and Express

The buzzword in the AI world of late is agentic AI—an AI assistant that completes specific tasks for you. Adobe already has such an assistant in Acrobat, but it’s bringing that same capability to Photoshop and Express. Adobe says the assistant will strike a balance between “tactile and agentic,” serving as somewhat of an educational tool to navigate Adobe’s apps.

Within Photoshop or Express, you can pull up the assistant to accomplish different tasks. It can point you toward the right tool depending on what you’re doing, while still giving you control over the final output. The AI assistant in Express is available now to try out, but you’ll need to sign up for the waiting list for Photoshop.

Project Moonlight and ChatGPT Integration

As usual, Adobe took some time at MAX to preview what’s coming down the road beyond these immediate updates. The two main announcements? Project Moonlight and a ChatGPT integration.