The Best Time to Get a Kindle Is Right Now

If you’re in the market for a new Kindle, the best Amazon Prime Day Kindle deals are underway right now. This is the best time—well, now and any other Amazon sale event—to get a new Kindle, no matter what model you’re looking for. You could still wait for Black Friday to see if the sales are just as good. But why wait? Amazon’s October Prime Day, dubbed Amazon Prime Big Deal Days, is upon us and comes stacked with an amazing range of Kindle deals. It’s the last big deal event before the holiday shopping season officially kicks off, so don’t miss your chance to get a great-priced Kindle.

With these sales underway, it’s actually worth getting the colorful Kindle Colorsoft, and you can even get my personal favorite Kindle, the Kindle Scribe, for over $100 off. Some new Kindles are coming out later this fall, but the second-gen Kindle you can get right now is a great deal and still a great device while we wait to see how the new model compares. Nearly all of Kindle’s lineup is on sale, along with many other Amazon gadgets, and we’ve shared below which deals are worth shopping out of the options.

If you need more Kindle advice, don’t miss our guides to the Best Kindles, Best E-Readers, How to Change Your Kindle’s Language, and How to Get Free Kindle Books With Your Library Cards. Want to shop more sales? Don’t miss our guide to the Absolute Best Prime Day Deals for October 2025 and check in on our Prime Day liveblog, where we’re tracking deals and trends all event long.

Best Kindle Prime Day Deals

The Kindle Colorsoft has a beautiful screen, but it leaves something to be desired with its high price tag. With these sale prices, though, it’s finally worth splurging on. I love it for looking at a colorful library when I choose a book, and it’s also a great option for anyone who loves comic books and graphic novels. I especially love the kids’ version, but that unfortunately isn’t on sale. It’s worth spending an extra $10 to get the Signature edition, which comes with wireless charging, an auto-adjusting front light, and twice the storage.

I never shut up about this Kindle. I’ve even talked my coworkers into buying it during past deal events because it’s just that good. The second-generation Kindle Scribe is both an e-reader and a digital notebook, so you can get the best of both worlds in a single device. The three-month battery life makes it actually usable, since you aren’t constantly recharging it when you suddenly have an idea to write down or map out. It doesn’t have color, but most digital notebooks don’t without a large price tag, and the writing experience is super smooth. I’d get it again and again.

The Kindle Paperwhite is our all-around favorite Kindle. It’s got extra features like a warm light and a larger screen, and the Signature edition has an ad-free lock screen, auto-adjusting front light, and wireless charging like the Colorsoft Signature. It’s a great buy for just about anyone, and the one we recommend most if you aren’t interested in extra features like a color screen or digital notebook capabilities. Spend an extra $25 to get the Signature bonus features, particularly the ad-free lock screen.

The adorable base Kindle is still a great buy, even if it doesn’t have all the features of other Kindles. You’ll still get snappy performance, dark mode, and a front light, though it won’t be warm like more expensive models have. It’s our recommendation for anyone on a budget, especially while it’s on sale. The matcha green color is beautiful.

The Colorsoft is cool, but it’s a big price tag for colors you might not see if you’re just reading an everyday book. The most likely candidate to really get the most out of it? Kids, and now there’s a Colorsoft Kids designed just for them. It’s really just the same device with an included cover (with a couple fun designs to choose from) and a year of Kids+ content, which is more than you’ll get on other Kids devices.

If you’d rather get your kid a Kindle for cheaper, the Paperwhite Kids has all of our favorite features from the Paperwhite, plus a cover and six months of Kids+ content. On sale it’s only $10 more than the also on-sale Paperwhite, but comes with more than $10 of benefits with the cover and six months of kids-focused books and content.