It’s been a long time since we’ve been this excited about Apple. Last year’s Vision Pro is widely considered to be one of the company’s biggest flops, and the 10th anniversary of the Apple Watch was marred by the fact that, for most of the year, the Apple Watch did not have blood oxygen sensing due to a patent infringement lawsuit. But this year, Apple is back, baby! The thin, light iPhone Air was a huge redesign, the Apple Watch’s extended battery life was a long-overdue upgrade, and the AirPods Pro 3 are better than ever. The best Apple Black Friday Deals are good to go.
If you’ve just discovered that your Series 3 has died, there has never been a better time to upgrade. Apple does not officially announce sales, but a host of retailers are offering discounts on many of Apple’s core products, old and new. Here’s the best Apple gear that’s on sale for Black Friday.
Don’t see anything you like? Check out our guide to the Absolute Best Black Friday Deals or tips on How to Find the Best Black Friday Deals.
The Best Apple Watch Deals
This is the best Apple Watch for most people. If you have an Apple Watch, then not only your kid and your nana also probably needs an Apple Watch, and this one costs only $200 right now! Apple finally upgraded the Watch SE after many years, and it now has the latest S10 chip, which means that it can run all the WatchOS 26 updates, like the new Liquid Glass display, Workout Buddy, and wrist-flick gestures. It still cannot check your blood oxygen, take an electrocardiogram, or check for hypertension, so if you need those for an older relative, check out the next deals.
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Photograph: Adrienne So
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Photograph: Adrienne So
This year’s Series 11, with 24-hour battery life, is also on sale! This watch has everything you need, with the exception of satellite messaging. That’s along with the new suite of health features that comes with WatchOS 26, which includes hypertension notifications and the new (perhaps overly generous) Sleep Score.
The Best MacBook Deal
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
Apple
MacBook Air (13-inch, 2025)
This is the best MacBook for most people. If you’re not a video editor or do many graphics-intensive tasks, then this is the MacBook you should probably buy. It has the M4 chip, the choice between an 8-core or 10-core GPU, and enough battery life for a full workday. It runs smoothly with about 30 to 35 tabs open. This is the MacBook that most WIRED staffers have (I’m writing this on an older one right now!), so if yours is about to die, you should get this.
The Best iPad Deal
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
Everyone wants an iPad this year, mainly because of iPadOS 26 updates like window tiling that make it function much more like a computer. Now you can take a light tablet on vacation, watch movies, and get some work done! This is the best basic iPad, even if there’s not enough RAM to support Apple Intelligence (you may consider this a perk).
The Best Headphones
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Photograph: Parker Hall
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Review: Apple AirPods Pro 3
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Review: Apple AirPods Pro 3
The AirPods Pro 3 just came out, but they’re already discounted for the holiday season. I’m expecting a lot of people to pick these up—there are more eartips, so they fit better than ever and are finally good workout headphones. In December, Apple will also drop more language translation options, adding support for Italian, Japanese, Korean, and simplified Chinese.
The Best Accessories
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