The 14 Best Prime Day Apple Deals

It’s been a good year for Apple. The thin, light iPhone Air was the biggest redesign that the iPhone had in years, and the Apple Watch’s extended battery life was a step forward on a feature that the company had been working on for years. Resizable and movable windows have turned the iPad into a much more usable work computer, and Apple’s AirPods Pro 3 are better than ever. If you’re an Apple fan, many of your everyday items have gotten easier and better to use. Even better, there are a handful of great October Prime Day Apple deals that will also make them more affordable.

Of course, that means if you haven’t upgraded your Apple devices in some time, it’s time to rotate in some fresh gear. (I myself am still holding on to an original iPad mini from 2012.) Here’s the best Apple gear that’s discounted on Amazon’s Prime Big Deal Days, with the caveat that you need Amazon Prime membership to buy it. If you’re on the fence, here’s our guide to the best Amazon Prime perks. Be sure to see the rest of our Prime Big Deal Days coverage.

Updated 3:41 AM EST: We’ve added a batch of fresh deals from day 2 of Amazon’s Prime Big Deal Days.

WIRED Featured Deals

The Apple Watch Series 10 Is on Sale

Hear me out: I think the upgraded battery life on this year’s Watch Series 11 (from 18 hours to a full 24) is an important enough upgrade that you should just consider going straight to this year’s watch. It makes all of the health features in WatchOS 26 much more useful, especially this year’s Sleep Score. (Formerly, many people I knew would not sleep with their Apple Watches because it’s too annoying to wake up with a drained watch.) However, this is a not-inconsiderable discount on a watch that is still a slim, attractive, full-featured fitness tracker.

Almost the Lowest Price on the Best iPad

Do you want an iPad this year? I’m almost convinced that this year’s iPad OS upgrades would make an iPad setup so much lighter and easier for travel. (I’d be able to work and watch movies in bed!) It’s important to note, however, this iPad does not support Apple Intelligence and only works with the first-generation Apple Pencil. In which case, you’ll want …

An Upgraded iPad

Photograph: Brenda Stolyar

The iPad Air is our upgrade pick that supports Apple Intelligence, has 5G connectivity, and supports some of the newest accessories. Perhaps it is expensive for an ancillary tablet; however, this is positively a bargain price for a brand-new work computer.

The Best Work Computer

Photograph: Brenda Stolyar

Apple

MacBook Air (M4, 2025)

Or you could get the work computer that we all have. I’m writing this on a MacBook Air right now. It’s at the top of both our Best Laptops and Best MacBooks guides, and it has plenty of onboard RAM. Unless you edit video or produce music for a living, you probably don’t need to spend hundreds of dollars on the M4 Pro or M4 Max chips. (Although you can always check our buying guide, just to be sure.)

A Couple of Headphones

Photograph: Brenda Stolyar

Pretty much the only thing that’s wrong with the AirPods Max is that they’re some of the more expensive wireless headphones that we’ve tried. But even though they came out in 2020, they’re still the best headphones for iPhone users, with a noticeably excellent build quality, and they very rarely go on sale.

Photograph: Christopher Null

Apple

AirPods Pro 2 (With USB-C)

The AirPods Pro 2 are also on a very steep discount. They don’t fit quite as well as the newest AirPods Pro 3, which I would say are the best-fitting AirPods that I’ve ever tried. But their performance and features are still better than plenty of the other earbuds we test.

More Apple Accessories

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