Plex is starting to enforce its new rules, which prevent users from remotely accessing a personal media server without a subscription fee.
Previously, people outside of a server owner’s network could access the owner’s media library through Plex for free. Under the new rules announced in March, a server owner needs to have a Plex Pass subscription, which starts at $7 per month, to grant users remote access to their server. Alternatively, someone can remotely access another person’s Plex server by buying their own Plex Pass or a Remote Watch Pass, which is a subscription with fewer features than a Plex Pass and that Plex started selling in April for a $2 per month starting price.
Plex’s new rules took effect on April 29. According to a recent Plex forums post by a Plex employee that How-To Geek spotted today, the changes are rolling out this week, with a subscription being required for people using Plex’s Roku OS app for remote access. The Plex employee added:
Plex started as a Mac port of the Xbox Media Center project in 2009 before evolving into a media server company and, more recently, a streaming service provider. Its new remote access rules will be a test for the company, which has been challenging long-time users with numerous changes over the past year, including a Plex Pass price hike, a foray into renting out officially licensed movies, and the introduction of social features and a mobile app redesign.
Plex has previously emphasized its need to keep up with “rising costs,” which include providing support for many devices and codecs. It has also said it needs money to implement new features, including an integration with Common Sense Media, a new “bespoke server management app” for managing server users, and “an open and documented API for server integrations,” including custom metadata agents,” per a March blog post.
In January 2024, TechCrunch reported that Plex was nearing profitability and raised $40 million in funding (Plex raised a $50 million growth equity round in 2021). Theoretically, the new remote access rules can also increase subscription revenue and help Plex’s backers see returns on their investments.
However, Plex’s evolution could isolate long-time users who have relied on Plex as a media server for years and those who aren’t interested in subscriptions, FAST (free ad-supported streaming TV) channels, or renting movies. Plex is unlikely to give up on its streaming business, though. In 2023, Scott Hancock, Plex’s then-VP of marketing, said that Plex had more people using its online streaming service than using its media server features since 2022. For people seeking software packages more squarely focused on media hosting, Plex alternatives, like Jellyfin, increasingly look attractive.
This story originally appeared on Ars Technica.
