Qualcomm CFO Akash Palkhiwala confirmed the news when answering questions on a recent investor conference call. The executive’s exact words are:
Frankly, this slow chip and subpar experience was one of the bigger scandals in the smartphone industry.The Galaxy S20, S21, and most recently the S22 all used slower chips in many countries It was understandably plagued with negative press. On all of these phones, the Exynos versions typically had slower performance, shorter battery life, and poorer photo and video quality.
In our comparison, “Colors are also muted in the Exynos photo, but the Snapdragon gives you more vibrant and saturated tones.”
However, Samsung insisted on including this chip. It’s homegrown, and the company hoped to be able to compete with the industry-dominant Snapdragon chip, but unfortunately, it never got there. No other phone maker had it, and although it was Samsung’s own, it wasn’t something to brag about.
One of the interesting Exynos exceptions
Samsung was forced to kill Exynos earlier in some countries than others
Interestingly, one exception to Samsung’s Exynos strategy was India. The country is known for its highly demanding consumers, and Samsung apparently feels that using his Exynos chips in India has resulted in less sales than in other regions. So Samsung reversed course in his 2022, shipping his Snapdragon processor-powered Galaxy S22 series in India. Unsurprisingly, the S22 series is more successful in India than its predecessors, and it’s easy to relate that decision to a change of fortune.
Also remember that Samsung has a different strategy for its flip phones. Because these are considered more expensive and more premium, or for other reasons, the Galaxy Z Fold and Galaxy Flip series have launched with Snapdragon chips since the beginning.
It will be interesting to see if Samsung mentions this change when it launches the Galaxy S23 family. Only 3 months left… away from it.
Apart from the new Snapdragon 8 Gen 2 chip expected to power all three Galaxy S23 models, the vanilla S23, S23 Plus and S23 Ultra, the Ultra’s new 200MP camera is expected to make a big splash. All models now run Snapdragon processors, so don’t worry if the image quality is slightly lower in some countries. Get the best image quality anywhere.
Interestingly, the Galaxy S23 Ultra isn’t expected to get a major design overhaul, so for the most part it will look the same as its predecessor, with separate camera housings for each lens and an S Pen built-in. I’m here. One slight change is the different curvature of the edges. So the edges of the phone are flatter and easier to pick up when laid flat on a table.
Samsung’s Exynos wasn’t the fastest, but it was good enough and helped diversify the industry.
Meanwhile, some analysts said Samsung’s Exynos chips were a good opportunity to diversify from the manufacturing chain dominated by China and Taiwan. With global uncertainty after Russia’s invasion of Ukraine and China’s looming military threat to Taiwan, a possible military conflict could severely impact global chip production.
Exynos was never the fastest chip, but it was widely regarded as a good enough chip. Moving away from flagships means one less competitor, and it also makes the industry more dependent on Taiwan’s TSMC.
How will this work long term? It’s hard to predict, and analysts interested in the big picture clearly have different perspectives. But at least in the short term, the move to Snapdragon processors seems like a big win for consumers. Consumers are more likely to get a new her S23 phone with the best possible performance no matter which country they buy the phone from.
Finally, this also raises the issue of price.
Apple has kept the prices of the iPhone 14 series unchanged in the US, but not in Europe and other regions where it has seen significant price increases. Will Samsung’s move to his more powerful and possibly slightly more expensive Snapdragon chip lead to a similar price increase?It’s too early to say for sure, but that’s another possibility to consider.