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Nintendo sets sales record with Pokémon Scarlet and Pokémon Violet

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Nintendo said its Nintendo Switch games “Pokemon Scarlet” and “Pokemon Violet” have achieved the company’s all-time sales records. Pokemon is one of Nintendo’s longest-running and most popular franchises.

Guillaume Payen | Photo Sopa Images | Wright Rocket | Getty Images

Nintendo On Thursday, the latest Pokémon game set sales records for the Japanese gaming giant as it continues to send out blockbusters ahead of the important holiday season.

The Kyoto-based company said sales of Pokémon Scarlet and Pokémon Violet games for Nintendo Switch exceeded 10 million units in the first three days since their global launch on November 18.

This is the highest level of sales for a game debut in Nintendo’s history.

Nintendo’s Pokémon success comes two months later After Splatoon 3 set domestic sales records In Japan, there are signs that the gaming giant is hitting its targets with its players ahead of the holidays.

Pokemon is one of Nintendo’s best-known and longest-running franchises. Nintendo breathed new life into the series with the release of Pokemon Sword and Pokemon Shield three years ago, and Brilliant Diamond and Shining Pearl last year.

Pokemon Scarlet and Pokemon Violet are open-world games, allowing players to explore the game environment without completing missions in a linear fashion.

The video game industry boomed during the Covid-19 pandemic of 2020 and 2021 as people were confined to their homes during lockdowns. But as the economy reopened, the industry began to normalize. weighs heavily on the video game giant including Nintendo Sony When microsoft.

“With the new Pokemon, Nintendo has achieved a rare feat among all video game companies: two blockbusters in a difficult 2022 for the industry,” said Kantan, a Tokyo-based consultancy. Games CEO Serkan Toto told CNBC.

“Sure, Pokémon is almost always a safe bet, but new titles have exceeded expectations, as Splatoon 3 did earlier this year.”

Investors are backing Nintendo, thanks to its recent blockbusters. The company’s stock is up more than 11% this year, beating Japanese benchmarks. Nikkei 225 index. In September, Nintendo 1 for 10 stock split It also heightened the emotions.

Nintendo also has a strong pipeline of games. Toto expects The Legend of Zelda: Tears of the Kingdom, due out in May, to be the company’s next big hit.

But Nintendo isn’t the only company entering the holiday season with strong momentum.

Sony announced Wednesday that its God of War: Ragnarok title for its PlayStation console sold 5.1 million copies in its first week, making it the fastest-selling first-party game for the company. is a game created by a game studio owned by Sony.

Sony shares closed more than 2% higher in Japan on Thursday.

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