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Microsoft argues that “Nintendo offers a broader range of mature content than Xbox”

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According to Microsoft, Nintendo “offers a wider range of adult content than Xbox.”

Microsoft’s statement is part of its response to the UK CMA wanting to buy Activision. Some have argued that Nintendo is more family-friendly, but the Switch in particular has proven otherwise. and NieR: Automata, which highlighted other third-party titles. Ultimately, Microsoft is looking to prove that Nintendo is just as much of a competitor as Sony, stating that “Nintendo Switch is a console aimed at a broader and more diverse group of gamers, not just the family-oriented customer segment. We were trying to provide evidence that there is, across all demographics.”

The issue statement suggests that Sony is Microsoft’s closest competitor in gaming consoles. In contrast, the Issue Statement claims that Nintendo offers differentiated hardware and content primarily aimed at different (e.g., more “family-friendly”) customer segments. The suggestion that Xbox, PlayStation and Nintendo are not close competitors is incorrect.

Nintendo offers a wider range of mature content than Xbox. The CMA mistakenly believes the Nintendo Switch is primarily for families. Such a characterization ignores the fact that more mature/adult-oriented games are available for Switch and are being actively marketed, including on Switch’s YouTube channel. , Apex Legends, The Witcher 3, Doom Eternal, Wolfenstein II: The New Colossus, Cult of the Lamb, NieR: Automata The End of YoRHa Edition, Alan Wake Remastered, Crysis Remastered, Outlast, Little Nightmares, Five Nights at Freddy’s will be And Life is Strange.

Recent Switch exclusives have received mature recognition: Some of the latest Nintendo Switch exclusives were games that were decidedly not “family friendly.” Bayonetta 3, a third-party action game by Platinum Games, was rated Mature by the Entertainment Software Rating Board (“ESRB”) for violence, blood and gore, partial nudity, and strong language. Similarly, the third-party exclusive Shin Megami Tensei V, released last November, was rated adult by his ESRB for blood, partial nudity, sexual themes, and violence.[t]His game depicts several female monsters with partially exposed breasts and buttocks. A single creature appears with a phallic-shaped head and torso. A handful of demons (e.g. succubus, incubus) are depicted with sexual characteristics… the words “f*k” and “sht” appear in the game. While the content is clearly not “family-friendly”, both games are actively marketed by Nintendo, and also include a Nintendo Direct presentation where the company sells and presents its latest content. This is evidence that Nintendo Switch is not just a console aimed at a family-oriented customer segment, but a broader, more diverse group of gamers across all demographics.

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