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The Quixotic Quest For A Small Android Phone Will Fail

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Need a small but premium smartphone? Does this offer all the benefits of today’s big screen devices with a much smaller footprint?

Eric Migikovsky To do.Founder of smartwatch company Pebbles In 2012, he placed his dream smartphone on a new website (www.smallandroidphone.comAnd hope that 50,000 similar enthusiast advocates will sign a petition to get the attention of Android makers:

“It’s becoming increasingly clear that small premium phones aren’t included in the OEM roadmap, so I decided to solve the problem myself. My goal here is Gathering other fans of small phones and putting pressure on Google / Samsung / everyone. Consider making a small phone. “

There’s a long list of dream specs, but an important item on the wishlist is a display that’s less than 6 inches and matches the iPhone 13 Mini, which matches the Pixel 5’s dual-lens camera system. It is an unlocked boot loader with the SnapDragon 8 series.

Phones on the market today do not meet these attractive power user specifications. Sure, do you need a manufacturer to recognize that it’s small and powerful to do that? The problem is that when consumers were presented with small phones packed with high-end phone specs in the past … they didn’t buy enough of them.

The best example here is Apple. The iPhone 12 Mini is known as a small iPhone with the same features as a regular iPhone 12. Aside from being an iOS device and servicing a highly locked-in market, the vast number of iPhone fans suggests: There should be enough of them wanting a small smartphone where this would be an easy win for Apple.

Readers, it wasn’t an easy win for Apple.

Many times, purchase orders for smaller iPhones have been reduced, but larger iPhones have gained greater market share. Apple has an iPhone SE, but looking at the remaining specs beyond its size, it’s a very mid-range phone …

… Still, the iPhone SE is much more popular than the iPhone Mini. Apple fans who wanted a smaller size got the iPhone SE knowing that not only are the specs (screen size, etc.) smaller than the iPhone’s mainline, but the iPhone Mini will be available in just a few months. rice field.

With the latest components, the specs for small mid-priced smartphones don’t have to stand out, they need to be enough to get the job done.

And this is where the debate over small phones always comes back. If you’re clamoring for a physically smaller size, the market has repeatedly shown that pushing flagship specs into a small space won’t sell. If you want to sell a flagship spec phone, you need to increase the size.

Over the years, the smartphone market has been layered into a well-defined market space. There is a very large phone with very high specs at the top (and foldable above it). Before hitting the medium to low spec handsets at the bottom of the price ladder, there are some high spec and reasonably sized phones, medium and moderately sized phones, and some mobile phones below medium spec.

Is there a demand for phones other than these trunch? surely. As of this writing, the site has 24,000 signatures. I think this is two orders of magnitude lower than what major Android makers need to get interested in starting research on project potential.

You can’t always get what you want. Hardware projects require trade-offs. And the trade-offs for high-spec small smartphones are simple … with little commercial interest. It was previously attempted and there is no reason to revisit those conclusions.

Read the latest smartphone headlines in Forbes’ weekly Android Circuit Digest …

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