Global mobile phone shipments continue to decline, but Asia’s leading economies, India and China, are bucking the trend when it comes to luxury phones.
Tech Analyst of the Month Canalys clearly In the fourth quarter of 2022, sales to retailers, distributors and others fell by 17%. This is as many worked to clear existing inventories in preparation for the continued slowdown in spending.
IDC last week Declared In Q4 2022, smartphone shipments fell 18.3% year-on-year to 303 million units, the largest single-quarter decline on record and an 11.3% year-on-year decline.
1.2 billion units will be shipped in 2022, the lowest number since 2013. Counterpoint study.
Counterpoint Research attributes India’s second decline in the smartphone market as entry-level and budget segments underperformed, thanks to both lower demand and supply chain constraints. .
Meanwhile, the premium segment, defined as smartphones priced above approximately $365, contributed a record 35% to market revenue.
Case in point: India’s favorite luxury mobile phone is Samsung, with a 22% shipment share, followed by Apple. Research his analyst Shilpi Jain said the trend “shows that the Indian smartphone market is moving from volume-driven to value-driven.”
counterpoint calculated Chinese smartphone sales fell by 14%, the lowest in a decade.
One exception to the trend in China is Apple, whose sales market share fell by only 3%. By outperforming other brands in China, the iPhone maker displaced Chinese brand Oppo to take second place for the year, behind Vivo. This feat was achieved despite an iPhone 14 shortage.
Apple also performs well globally – IDC Have been described The company accounted for just under a quarter of market share in Q4 2022 and 18.8% for the full year. This gave the company his second-highest quarter globally for the year. ®
