Dublin, December 5, 2022 (GLOBE NEWSWIRE) — “Global Cloud TV Market Size, Share & Industry Trends Analysis Report, Deployment Type, Organization Size, Device Type (Mobile, Connected TV, STB), Vertical, Regional Outlook and Forecast, 2022-2028” report added of ResearchAndMarkets.com Recruitment.
The global cloud TV market size is expected to reach $4.9 billion by 2028, rising at a CAGR of 20.3% during the forecast period.
A software platform called Cloud TV virtualizes CPE or STB functions, allowing pay-TV operators and other video streaming service providers to integrate it into current and future generations of cable TV and IPTV set-top boxes and connected consumer electronics. , Edge user interface and online video services such as YouTube and Hulu.
In 2006, ICTV and Switched Media, a company that created solutions for customizing video streams, merged to form ActiveVideo. In 2008, the business adopted the moniker ActiveVideo. By virtualizing STB functionality, Cloud TV enables current and upcoming devices such as QAM STBs and “new IP-enabled devices such as Charter’s new Worldbox,” Internet-connected TVs, and specialized streaming boxes to become web-based. to provide such functionality. Guides and a complete online video experience.
Multichannel News reports that ActiveVideo’s strategy aims to prevent an operational nightmare by requiring it to be written once in HTML5 and processed from the cloud. and the rendering engine”. Screenplay goes on to say that the platform will allow for the delivery of “secure his OTT broadcasts as an integral component of the channel offering” without changing customers’ current gadgets.
Market growth factors
Demand for improved user experience for on-demand or interactive display
The way video material is presented to consumers is evolving as a result of technological advances and consumer behavior. These developments are replacing established media models and platforms with digital delivery to a variety of linked devices over the Internet. This fundamental transformation has created three major disruptions for broadcasters and telecoms, each requiring the scalability, cost flexibility and agility of cloud TV platforms.
5G Adoption Drives Demand for Cloud TVs
Increasing use of 5G technology and increasing development of wireless communication are expected to accelerate the market expansion. Many telecom providers are investing in developing his 5G technology to improve the cloud TV experience. For example, Nokia and AT&T have teamed up to complete fixed wireless 5G testing using AT&T’s Internet TV streaming service, DIRECTV NOW, to advance his 5G technology in the 39 GHz band.
Rural areas lack high-speed internet infrastructure and internet access
Lack of fast network infrastructure is one of the main obstacles to widespread adoption of cloud TV. Connectivity to the Internet and mobile devices is a key component of Cloud TV. Rural areas continue to experience connectivity issues with mobile networks. These areas lack amenities and have limited connectivity, making them remote and quaint. For cloud TV providers, this issue has made it very difficult to reach remote locations.
Scope of investigation
By deployment type
- public cloud
- private cloud
By organization size
- large company
- Small and medium-sized enterprises
By device type
- Mobile phones and connected TVs
- Telecom company
- Media Organizations and Broadcasters
- North America
- Rest of North America
- rest of europe
- Asia Pacific
- Rest of Asia Pacific
- United Arab Emirates
- Saudi Arabia
- South Africa
- Remains of Ramea
major market players
- Seachange International Co., Ltd.
- Brightcove Inc.
- CSG Systems International Co., Ltd.
- Comcast Technology Solutions
- Aferian plc
- Cultura Inc.
- Media type
- IntelliMedia Network
- Matrixstream Technologies Co., Ltd.
- Minerva Networks Co., Ltd.
Chapter 1 Market Scope and Methodology
Chapter 2 Market Overview
Chapter 3 Strategies Deployed in the Cloud TV Market
Chapter 4 Global Cloud TV Market by Deployment Type
Chapter 5 Global Cloud TV Market by Organization Size
Chapter 6 Global Cloud TV Market by Device Type
7. Global Cloud TV Market by Vertical
Chapter 8 Global Cloud TV Market by Region
Chapter 9 Company Profile
Learn more about this report here https://www.researchandmarkets.com/r/2dntmw