If you still think of eSIMs as a side hustle, it’s time to shift your focus.
Whether for wearables, IoT, or other edge use cases, most mobile operators have a way to deliver their networks via embedded SIMs (eSIMs) rather than traditional plastic SIM cards. However, it hasn’t been the main event so far.
Tim Cook’s announcement that iPhones will be eSIM-only in the US will force carriers to rethink their priorities as eSIMs become the dominant way to serve consumers.
eSIM-only consumer market impact
It’s easy to see why so many operators view eSIM-only growth as a threat. After all, it makes it much easier for consumers to move between operators by simply downloading new profiles when they choose. Why agree to expensive and restrictive roaming agreements through your home operator when you can get better performance at a lower cost to your home operator?
As travelers pave the way and downloading electronic profiles becomes easier and easier, this trend will intensify as local connections become the de facto option in favor of traditional reliance on roaming agreements.
Without the stickiness of plastic SIMs and the revenue associated with roaming, carriers will have to think of new ways to retain consumers and compete on service and support. We also need to consider new revenue models. One of them is the local connection itself. The first operators to jump in and make their networks consumable will get the most coverage, but lagging adopters will have to follow suit or risk being left behind.
Roaming Under Attack: What Does This Mean for IoT?
When consumers no longer need to roam for travel and can download local profiles at a tenth of the cost of roaming, carriers will have to accept that loss of revenue, making the market more difficult. will be
Let’s say Roaming was never the right choice for IoT. The IoT contract was built behind a system that works for consumer travel. For consumers, it is a great solution if roaming is cost-effective. But with IoT, problems quickly arise.
Permanent roaming restrictions are a major hurdle for IoT implementations, as are data privacy regulations to meet compliance requirements. Security is always an issue while roaming. It’s also almost impossible to achieve performance and low latency while roaming.
It’s time to call it.When roaming stops working for consumers that didn’t work Built the, it’s simply not going to go the IoT distance. And suddenly there is the reality that downloading, navigating, and using local profiles has never been easier.
Welcome to the age of IoT localized connectivity.
Meet global needs with local connectivity
Rather than a looming threat, I believe operators are poised for exciting opportunities. So ask yourself what your customers need. The truth is, they don’t care about the underlying technology, they simply want connectivity, they want it anytime, anywhere. That’s why big carriers like AT&T and T-Mobile are already on the scene. Invest heavily in an eSIM to take advantage of that possibility.
The future of IoT connectivity is one with global availability, but in a localized way. The local part jumps over compliance, security, and performance hurdles, but IoT is a global business, so MNOs still need to help their customers maintain their reach.
But in addition, enterprise IoT customers want more control than ever before. You need service capabilities, network visibility, and insight into what’s happening on your devices on the ground. They don’t want their connections to be black boxes. As a key component of their solution, being a bystander is no longer an option.
Positioning yourself as a next-generation solution for global data needs and IoT, staying abreast of market trends, and maintaining a best-in-class position in your space are several key points.
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Enable your customers to access data connectivity solutions via eSIM, not just plastic SIM cards.
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Look for solutions that allow customers to use local connectivity instead of roaming for IoT use cases. This allows her to market the value of her latest IoT solution and keeps customers looking elsewhere. In other words, you need to make sure that his SIM you sell (whether plastic or eSIM) supports multiple profiles (whether multi-IMSI or eUICC).
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As IoT customers become more modern and demand modern cloud-like solutions, we want to give application developers complete visibility and control over the network services they provide. For example, it enables customers to view network events in real time, control QoS in real time, and view charges in real time.
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We want to make these features as widely available as possible so that you can use them the way you like, whether it’s an API, a web portal, or whatever.
Once the iPhone 14 announcements have settled down, there will be two categories of MNOs left.
First, traditional carriers stuck in a limited roaming model, losing both consumer and IoT revenue and wondering where to go next.
However, the second group is modern companies looking forward to connectivity trends. These minimize the use of roaming while maintaining global coverage, opening the door to localized connectivity and consumption, and promising customers unprecedented visibility and control through a modern, easy-to-use platform. Identified by method.
