Technophile NewsTechnophile News
  • Home
  • News
  • PC
  • Phones
  • Android
  • Gadgets
  • Games
  • Guides
  • Accessories
  • Reviews
  • Spotlight
  • More
    • Artificial Intelligence
    • Web Stories
    • Press Release
What's On

Amazon Prime Day Sale 2025: Best Early Deals Currently Live on TWS Earphones

11 July 2025

Razer DeathAdder V4 Pro Gaming Mouse With Optical Scroll Wheel Launched in India

11 July 2025

Infinix Hot 60 5G+ Launched in India With Custom AI Button, MediaTek Dimensity 7020 SoC

11 July 2025

5 Big EV Takeaways From Trump’s ‘One Big Beautiful Bill’

11 July 2025

HMD is ‘scaling back’ in the US, killing Nokia all over again

11 July 2025
Facebook X (Twitter) Instagram
  • Privacy
  • Terms
  • Advertise
  • Contact Us
Friday, July 11
Facebook X (Twitter) Instagram YouTube
Technophile NewsTechnophile News
Demo
  • Home
  • News
  • PC
  • Phones
  • Android
  • Gadgets
  • Games
  • Guides
  • Accessories
  • Reviews
  • Spotlight
  • More
    • Artificial Intelligence
    • Web Stories
    • Press Release
Technophile NewsTechnophile News
Home » LG’s Integrated TV Ad Tech Analyzes Your Emotions
News

LG’s Integrated TV Ad Tech Analyzes Your Emotions

By News Room18 April 20254 Mins Read
Facebook Twitter Pinterest LinkedIn Telegram Tumblr Reddit WhatsApp Email
Share
Facebook Twitter LinkedIn Pinterest Email

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers’ personal beliefs and emotions.

The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them.

The upcoming advertising approach comes via a multiyear licensing deal with Zenapse, a company that describes itself as a software-as-a-service marketing platform that can drive advertiser sales “with AI-powered emotional intelligence.” LG will use Zenapse’s technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers. LG Ad Solutions, LG’s advertising business, announced the partnership on Tuesday.

The technology will be used to inform ads shown on LG smart TVs’ home screens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use Zenapse’s tech to “expand new software development and go-to-market products,” it said. LG didn’t specify the duration of its licensing deal with Zenapse.

Zenapse’s platform for connected TVs (CTVs), ZenVision, is supposed to be able to interpret the types of emotions shown in the content someone is watching on TV, partially by using publicly available information about the show’s or movie’s script and plot, StreamTV Insider reported. ZenVision also analyzes viewer behavior, grouping viewers based on their consumption patterns, the publication noted. Under the new partnership, ZenVision can use data that LG has gathered from the automatic content recognition software in LG TVs.

With all this information, ZenVision will group LG TV viewers into highly specified market segments, such as “goal-driven achievers,” “social connectors,” or “emotionally engaged planners,” an LG spokesperson told StreamTV Insider. Zenapse’s website for ZenVision points to other potential market segments, including “digital adopters,” “wellness seekers,” “positive impact & environment,” and “money matters.”

Companies paying to advertise on LG TVs can then target viewers based on the ZenVision-specified market segments and deliver an “emotionally intelligent ad,” as Zenapse’s website puts it.

LG will use Zenapse’s technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers.

This type of targeted advertising aims to bring advertisers more in-depth information about TV viewers than demographic data or even contextual advertising (which shows ads based on what the viewer is watching) via psychographic data. Demographic data gives advertisers viewer information, like location, age, gender, ethnicity, marital status, and income. Psychographic data is supposed to go deeper and allow advertisers to target people based on so-called psychological factors, like personal beliefs, values, and attitudes. As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data.

“As viewers engage with content, ZenVision’s understanding of a consumer grows deeper, and our… segmentation continually evolves to optimize predictions,” the ZenVision website says.

Getting Emotional

LG’s partnership with Zenapse comes as advertisers struggle to appeal to TV viewers’ emotions. Google, for example, attempted to tug at parents’ heartstrings with the now-infamous Dear Sydney ad aired during the 2024 Summer Olympics. Looking to push Gemini, Google hit all the wrong chords with parents, and, after much backlash, pulled the ad.

The partnership also comes as TV OS operators seek new ways to use smart TVs to grow their own advertising businesses and to get people to use TVs to buy stuff.

With their ability to track TV viewers’ behavior, including what they watch and search for on their TVs, smart TVs are a growing obsession for advertisers. As LG’s announcement pointed out, CTVs represent “one of the fastest-growing ad segments in the US, expected to reach over $40 billion by 2027, up from $24.6 billion in 2023.”

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related News

5 Big EV Takeaways From Trump’s ‘One Big Beautiful Bill’

11 July 2025

HMD is ‘scaling back’ in the US, killing Nokia all over again

11 July 2025

Tornado Cash Made Crypto Anonymous. Now One of Its Creators Faces Trial

11 July 2025

The 293 Best Prime Day Deals on Stuff We’ve Tested and Love

11 July 2025

Grok searches for Elon Musk’s opinion before answering tough questions

11 July 2025

AI Is a Lousy Chef

11 July 2025
Top Articles

Huawei Nova 14 Ultra – Price in India, Specifications (21st May 2025)

20 May 2025130 Views

iQOO Neo 10 Pro+ Confirmed to Debut This Month, Pre-Reservations Begin

8 May 202593 Views

Redmi K80 Ultra Design, Colours, and Key Features Revealed; to Get MediaTek Dimensity 9400+ SoC

18 June 202580 Views
Stay In Touch
  • Facebook
  • YouTube
  • TikTok
  • WhatsApp
  • Twitter
  • Instagram
Don't Miss

Realme Note 70T Listing On Retailer Website Suggests Key Specifications and Design

11 July 2025

Realme Note 70T has been listed on a Lithuanian retailer’s website showcasing its key specifications…

Tornado Cash Made Crypto Anonymous. Now One of Its Creators Faces Trial

11 July 2025

Global Smartwatch Shipments Dip 2 Percent YoY in Q1 2025, While China Sees Growth: Counterpoint

11 July 2025

Xiaomi 15T Pro Allegedly Spotted on FCC Database; RAM and Storage Details Tipped

11 July 2025
Technophile News
Facebook X (Twitter) Instagram Pinterest YouTube Dribbble
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact Us
© 2025 Technophile News. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.