The concept of the Metaverse has existed since the 1980s, but hundreds of projects have only appeared in the last few years. What we are currently experiencing is a gamed world with limited integration and engagement capabilities. Currently, the Metaverse is a blank canvas for early adopters to test and entertain the concept. However, when considering the future of your involvement in the Metaverse and closing the gap between the physical and digital worlds, you need to push the boundaries and go beyond what is currently considered the Metaverse. Let’s take a look at the next leader who started building the Internet. It is promised to be powerful in commerce, engagement and entertainment.
In order for the Metaverse to be successful and become a regular tool used in people’s daily lives, users need to be able to get involved in the Metaverse. As a science fiction concept, or in the gaming world, Metaverse sounds great. However, in order for them to thrive as social and business tools, they need to make sure that they have a layer of usefulness or incentives to sustain their investment. Web3-based technology plays a key role in driving the Metaverse concept and ideas, thanks to blockchain technology, non-fungible tokens (NFTs), extended reality (XR), artificial intelligence (AI) capabilities, and more. increase. With custom features, talking to customers and selected industries, and building new paths for virtual engagement, Metaverse finds maximum value in Metaverse (MaaS) products as a service. This will allow users to customize their city from AZ and will be the foundation of the next Internet.
So what is MaaS? This is a service model that allows brands to define their space as they desire. The MaaS platform allows other users to create digital locations that fit each of their unique needs, no matter what they look like. A MaaS solution is key to the success of Metaverse as a practical concept. This is the reason.
Each metaverse has different requirements
Whether it’s a gamed world or an access point to Web3, everyone has a perspective or vision of what the Metaverse is or will be. Users want the opportunity to define a space and shape it into a platform that reflects even the most vibrant imagination. The world in which users can connect with their favorite musical or visual artists is very different from the world built to interact with sports fans. Web3 acts as a common thread across many metaverses, but the idea is to use decentralization to ensure that each is unique and serves a different purpose. It’s not what the Metaverse is or should be that one size can handle everything. Customization is important in MaaS and is in the hands of the creator. While esports metaverse domes rely heavily on team branding and gamed tokenization, entertainers may want to create an event space to host virtual concerts.
Each metaverse has different requirements based on the layer of engagement that the industry is considering activating with the end user. The Metaverse is a place for brands to expand their fan base and build a community as an additional layer of engagement. Therefore, not only should the elements be different, but the branding of the entire Metaverse should also look different. As more brands choose to extend their community engagement efforts to the Metaverse, they need to be more customizable.
Not everyone has the skills to set up this type of metaverse. Just as not everyone can learn the coding to set up a website, platforms like WordPress and Shopify have emerged. These platforms provided a core-based opportunity built by technology experts and experts in the field, while allowing end users to customize according to branding and strategy. This is the advantage of MaaS.
Build with interoperability in mind
Virtual environments are places where people can socialize, build relationships, and create communities where they can interact with other users in real time. To take this one step further, we need to be able to manipulate and transfer avatars between other metaverses rather than pinning users to one metaverse or community. Imagine you need to change your browser each time you visit your website, depending on where your website is built or hosted. Maybe you won’t. Interoperability prevents the constructed Metaverse from becoming a virtual island and allows people across multiple Metaverses to exchange experiences and possessions. As a result, each element needs to be designed around interoperability, as each Web3-based solution needs to work in each metaverse, such as tokens, avatars, NFTs, and other digital assets.
Building with interoperability in mind, it connects people, opens borders, and makes the Metaverse accessible to everyone. Borderless solutions are widespread in other industries, but the same concepts need to be applied in the digital arena. For example, avatars in the esports metaverse should also be able to go to the metaverse of your favorite fashion brand and buy them.
Allow users to build on top of the physical world
The Metaverse should not act as a replacement for the physical world, but it should be an additional layer of engagement that enhances the real-world experience. MaaS allows users to integrate the engagement layer into their physical world as well. For example, if a person is exhibiting an NFT in a real home, the visitor can scan the QR code to reach the person’s metaverse, and the visitor can continue to see the host’s NFT gallery. This feature can be activated in the following ways: XR. Without MaaS as an option, Metaverse will continue to be a gamed world that exists only digitally as a single disconnected space. MaaS bridges the gap between the physical and digital worlds through an immersive experience and an always-on engagement layer.
As the Metaverse continues to be released, it’s not just the blockchain experts behind it that shape what the Metaverse looks like. Not only is MaaS a catalyst for creativity, it is also the next step needed for the creator economy to thrive.
When the Internet was launched in the 1980s, it wouldn’t have grown as it does today without the people who started building it. Early adopters lay the foundation for how the Metaverse will evolve and become. Mass adoption of the metaverse will only occur if MaaS allows non-native cryptocurrency users to start creating their own metaverse and pave the way for the next generation of digital ecosystems.
This article does not contain any investment advice or recommendations. All investment and transaction movements carry risks and readers need to do their own research when making decisions.
The views, ideas and opinions expressed here are for the author only and do not necessarily reflect or express the views or opinions of Cointelegraph.
Sandra Hero Head of Metaverse and NFT for Zilliqa. With in-depth knowledge and interdisciplinary background across traditional and digital industries, Sandra leads Zilliqa’s NFT and Metaverse projects across growth, partnerships, strategy, marketing, and conceptualization. Her global experience in Australia, Asia, Europe and the Middle East allows her to achieve results at both strategic and execution levels. Futurist and action leader Sandra is committed to enhancing and innovating the creator economy, Web3 and MetaFi / NFT spaces.