Comscore, the global media measurement leader, today announced the Internet’s biggest year yet. digital commerce In 2022, US online retail consumer spending will surpass $1 trillion for the first time in history. This reflects a 21% increase in spending year-over-year (YoY).
Comscore’s Digital Commerce Measurement includes all online retail spend, excluding travel.
In Q4, the largest spend of the year, US spending on mobile devices also grew 26% vs. 14% higher than desktop devices, with mobile’s share of total digital commerce at 40%. Nearly % reached.
“We have been measuring digital commerce trends for over two decades, including the addition of mobile in 2013. has picked up the pace,” said Ian Essling, Senior Director of Survey Insights at Comscore.
“At the beginning of the 2020 pandemic, digital commerce was $705.4 billion. A year later, it was $904.3 billion, and this year it is over $1 trillion. 4 years in. Consumers are clearly doing their best for seamless and convenient online purchases across different categories and product types.”
Comscore’s State of Digital Commerce report also reveals:
- Online retail spending for the 2022 holiday season (November and December) tops $230 billion, up 20% year-over-year
- Online grocery and apparel was the top spending category, with $219 billion spent on Groceries, Babies & Pets items, $175 billion spent on Apparel & Accessories, and $117 billion spent on Computers & Peripherals. It was done.
- The digital commerce categories that grew the most year over year were Event Tickets (75%), Digital Content (60%) and Apparel and Accessories (37%).
To download the full report, please visit https://www.comscore.com/Insights/Presentations-and-Whitepapers/2023/State-of-Digital-Commerce.
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