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Smartphone sustainability is at an all-time high, Apple in the lead

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Daisy, Apple’s recycling robot

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A new report shows how Apple continues to outperform its direct competitors when it comes to reducing its carbon footprint.

Sustainability is an important issue for Apple, which is why we are better than our competitors when it comes to implementing green initiatives.

As Counterpoint Research points out, about 80% One-hundredth of a smartphone’s carbon footprint comes from manufacturing, and companies can take steps to reduce the environmental impact of manufacturing.

But that’s not the only place companies can make changes. Manufacturers can also make a difference by creating products that last longer, are easier to repair, and can be reused or recycled at the consumer’s end of life.

“each [smartphone manufacturer] We have a unique vision and holistic approach towards sustainability,” wrote Counterpoint Research. Apple’s vision is clearer than its competitors, and its actions support that vision. “

The report highlights how Apple has worked to keep its older model phones functional longer while keeping its manufacturing processes green.

Samsung came in second, scoring well for ease of repair, energy efficiency and after-sales network.

The report also suggests that smartphone makers can boost their sustainability scores by partnering with reputable resellers and third-party repair companies.

By giving customers an easy way to repair broken devices or trade in old devices for upgrades, businesses can keep devices out of landfills.

In 2020, Apple became a carbon neutral company.Apple Senior Vice President Lisa Jackson The company not only purchases carbon credits, Prioritize clean energy.

The Cupertino-based tech giant has also made great strides when it comes to recycling components for reuse. recycling robot, We remove parts from 1.2 million iPhones each year.

In 2016, Apple joined a global initiative called RE100 to fully transition to renewable energy. Spring 2018, Apple owns data centers, retail stores, and apple park Our headquarters in Cupertino operated entirely on 100% renewable energy.

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