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Netflix reveals anti-account sharing changes require monthly log-in at “primary location”

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Netflix details a series of new measures to crack down on account sharing in a desperate move to end the practice used by millions of subscribers that allows friends and family to log into their accounts. Did.

Streaming services will soon require you to designate your home as the “primary location” of your account, connect to Wi-Fi and watch something “at least once every 31 days.”

Devices that are not regularly located in key locations (those that Netflix snoops on via IP address and device ID) are at risk of blocked access. The suggestion here is that, for example, you can play Netflix games on your smartphone wherever you are, but still need some interaction with his Wi-Fi at home.

Blood Origin, Netflix’s The Witcher prequel, arrived just in time for Christmas.

If your device is blocked, request a temporary code to allow access for 7 days (designed to be used if you’re traveling) or connect your device to your home’s main Wi-Fi locations. must be reconnected.

At the moment these changes are Costa Rica – However, Netflix plans to roll them out globally in the near future.

Netflix has previously warned of this crackdown, and it was necessary to stem a wave of subscribers abandoning the service for a variety of reasons. (1899, you deserve better.)

Forcing users who currently share accounts to sign up themselves is seen as the only way for Netflix to grow its user base in the US and other markets near saturation point.

In January, Netflix co-CEO Greg Peters confirmed: variety The company expects some sort of “cancellation reaction” to the impending account sharing prevention change, and it won’t be “a universally popular move.”

Peters concluded that the change was designed to be a “gentle nudge” to those who don’t pay, but it’s easy to see that some degree of account sharing may remain.

If you’re using a device that Netflix considers to be outside of your account’s primary location, that “gentle nudge” appears to be a seven-day access request. Does Netflix hope that one day your child/sibling/significant person will decide to pay for themselves? Info on when Netflix changes will affect the UK Will update as soon as it comes in.

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