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Limited Awareness of Fleet Electrification Financial Assistance Provides Opportunity for Dealers

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Escurrent Co., Ltd.

Latest Fleet Advisory Hub™ Report Shows Brand Leaders in Commercial Vehicle Electrification

Livonia, Michigan, Jan. 31, 2023 (GLOBE NEWSWIRE) — A key driver of electrified fleet adoption drives increased awareness of subsidies and subsidies, according to new report from leading data analytics and advisory firm Escalent That’s it. However, nearly 10 of the fleet’s decision makers, he said, are unaware of available financial support.

Fleet decision makers expect to learn from dealerships about battery electric vehicle (BEV) subsidies, and word of mouth is the primary source of education.

  • Sales outlet: 35% are expected to learn about grants from this source. 19% found out through a retailer

  • Review: 18% are expected to learn about grants from this source. 27% learned by word of mouth

“Fleet builds lasting and trusted relationships with dealers. There is a huge gap between EVs and reality, so dealers have an opportunity to educate their customers about the availability of funds to accelerate BEV adoption.Dealers should remember that vehicle electrification is not the only issue. It’s also about charging infrastructure, which is an even bigger part of the investment, and helping fleets adapt their business operations to be EV-ready.”

These are the latest findings. Fleet Advisory Hub™, the leading insight tool designed to explore the needs, expectations and sentiments of commercial vehicle and fleet decision makers. The latest report explores brand-related sentiments of BEV manufacturers in the light passenger car, commercial van, commercial truck, medium and heavy duty truck categories and areas of opportunity to support fleets in their transition to electrification.

Vehicle brand is an important factor for fleets looking to adopt BEVs. Legacy brand Ford is a recognized leader in electrification in the commercial van, commercial truck, medium and heavy duty truck segments. In light passenger cars, Tesla is the recognized leader, well ahead of Toyota, Ford and Chevy.

Despite its low profile compared to established legacy brands, the startup shouldn’t be underestimated as a competitive threat. Although the brand has the lowest recognition among decision makers (15%), Canoo is well thought of by those familiar with the brand, with 85% having a positive opinion. In terms of brands, Polestar, BrightDrop, Bollinger and BYD lag behind his famous OEMs.

The Fleet Advisory Hub is one of the largest collections of commercial vehicle and fleet decision maker insights available on the market today. Currently, about 12,000 fleets are represented, representing more than 1 million vehicles in total.

For more information on this research, please visit: escalent.co.

About the Fleet Advisory Hub™

Reported results are from the 2022 report on the landscape of electrified vehicle brands in four major fleet and commercial vehicle segments: light passenger cars, commercial vans, commercial trucks, medium and heavy trucks, commercial vehicles and Consists of a subset of commercial vehicles. Fleet decision makers selected from the Fleet Advisory Hub audience. Participants were recruited from an opt-in online panel of business decision makers and interviewed online. Escalent will provide the exact wording of survey questions upon request.

About Escurrent

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behavior to navigate disruption and business transformation. As a catalyst of progress for over 40 years, our strategy guides the world’s leading brands. Accelerate growth by creating a seamless flow between primary, secondary, syndicated and internal business data, providing consulting and advisory services from insight to implementation. Based on our deep understanding of people and what drives the market, we identify behaviors that build brands, improve customer experience, drive product innovation, and drive business productivity.visit escalent.co See how we’re helping shape the brands that are reshaping the world.

CONTACT: CONTACT: Kim Eberhardt 248.258.2333 [email protected]

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