Comcast’s fix for streaming service overload is in your cable box

Streaming has become a tangled web of subscriptions, and now Comcast says it can help by putting all your services into one hub. Comcast is launching a new hub on its set-top boxes, called the StreamStore, where you can buy and manage subscriptions for more than 450 streaming apps and channels.

The StreamStore lives within Xfinity’s Xumo Stream Box and on X1 devices. It’s also available on the web, and features a collection of more than 200,000 movies and TV shows to rent or purchase. Xfinity will let you add or drop channels through the store, while tacking on new subscriptions to your monthly internet or TV bill, further positioning the company as a sort of streaming broker.

Other cable / telecom companies like Verizon have tried to step in as a digital subscription service middleman, though Comcast is taking things a step further by putting this hub on your TV. But is streaming really messy enough that you need Comcast to manage it?

Some services included in the StreamStore include Netflix, Peacock, Disney Plus, Paramount Plus, Hulu, Apple TV Plus, HBO Max, and over 100 “niche” streaming subscriptions, according to LightReading. Xfinity already offers its own StreamSaver bundle, which includes a subscription to Apple TV Plus, Netflix with ads, and Peacock’s ad-supported plan for $15 per month.

The bundle is, of course, available through the StreamStore, and Xfinity says it plans on bringing new streaming bundles, apps, and “enhanced subscription management and activation capabilities” to the hub in the future.

(Disclosure: Comcast is an investor in Vox Media, The Verge’s parent company.)