Samsung has announced an Unpacked event that’s happening on Wednesday, July 9th at 10AM ET. Details are sparse, but it shared the tagline “Ultra Unfolds,” which suggests we’re about to learn a whole lot more about a premium foldable phone, and perhaps some other foldables. However, you don’t have to wait for the keynote to unfold to mark yourself as interested, and Samsung is offering a free incentive if you follow through with buying it.
By filling out a reservation form for the upcoming device, including your full name and e-mail address, you’ll get a $50 credit to the Samsung store following your preorder and purchase of said device. Creating a reservation will set up an alert to ping you when preorders are ready, so you won’t miss out. You can’t apply this credit toward the smartphone you’re purchasing, but can use it on anything else on Samsung’s site in the future. Registering will also enter you into a sweepstakes to win a $5,000 Samsung gift card.
As for what we expect to see at this Unpacked event, the announcement’s graphic and tagline suggest there may be a thin foldable smartphone with the Ultra branding, a title that was previously reserved for its flagship S-series phones. A Samsung press release from earlier this month teased a foldable with a “powerful camera,” which would address a complaint that Verge reviewer Allison Johnson had about the Galaxy Z Fold 6. That same press release featured an image titled “Galaxy Z Fold 7 Z Flip 7 Pre tease,” which corroborates rumors from earlier this year that Samsung plans to launch multiple foldables.
